Part of the MTV's Think Different campaign, White Squad was presented as a legitimate service and trended across social media
within hours. Aside from a TV spot, a functional website, phone number, and social media accounts were developed. White Squad
was created to shed light on bias based on race.
Directors: Evan Silver & Howard Grandison
Mashable: The 10 most creative, inventive commercials of the year.
The Guardian: Best Ads of the Year
ADWEEK: Ad of the Day