Part of the MTV's Think Different campaign, White Squad was presented as a legitimate service and trended across social media
within hours.  Aside from a TV spot, a functional website, phone number, and social media accounts were developed.  White Squad
was created to shed light on bias based on race.   

Directors: Evan Silver & Howard Grandison
Agency: Whatever/PARTY

Mashable: The 10 most creative, inventive commercials of the year.
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ADWEEK: Ad of the Day